Build Strength. Elevate Your Performance.
Personalised fitness coaching for busy professionals who want to build strength, improve consistency and develop sustainable training habits.
Private coaching in Lugano, Italy and internationally, designed around your schedule, your travel and your responsibilities.
Your life is your training environment.
My approach is built around one principle: your training should support your life, not compete with it. Rather than asking you to reorganise your week around a programme, I build a performance system around your schedule, your travel and your responsibilities. Flexible, consistent and sustainable.
Four pillars. One relationship.
Train
Build a stronger, more capable body.
Live
Build habits that support your energy and your lifestyle.
Perform
Consistency, accountability and measurable progress.
Experience
Integrate wellness and lifestyle services into the wider environment of your life, through Eterna Luxr.
Designed for demanding lives.
Private Performance
Strength training, functional training, mobility and conditioning, with personalised programming and progress monitoring.
Executive Performance
For demanding schedules: flexible scheduling, travel-adapted routines, accountability and ongoing optimisation.
Fitness for Padel Players
General fitness and physical conditioning that complements playing padel.
Longevity & Lifestyle Coaching
Sustainable programmes to keep strength, mobility and energy over the years: movement, recovery, sleep habits and routines applied to the life you actually lead.
Training on Location
By arrangement in Lugano, in exclusive clubs and premium gyms, private residences, hotels and villas, and in selected locations in Italy and internationally.
Online Coaching
Personalised programming, check-ins and accountability wherever you are in the world.
Private Performance & Lifestyle Management
For clients who want an ongoing private relationship rather than individual sessions: training, lifestyle coaching, regular reviews, travel adaptation, priority scheduling and, where appropriate, coordination with selected wellness professionals.
Private programmes are tailored according to location, frequency, duration and level of support.
Where the relationship begins.
A conversation about your current lifestyle, training history, schedule, travel, routines, goals and priorities. It shapes everything that follows. No medical questions at this stage.
Fitness and lifestyle coaching does not replace medical, physiotherapy or nutritional advice.
Your performance does not exist in isolation.
Founder of Eterna Luxr, a private lifestyle and advisory concept connecting international clients with curated luxury experiences, hospitality, wellness and bespoke services across Switzerland and Italy.
For clients seeking tailored wellness experiences in private residences, villas or selected destinations, Eterna Luxr can coordinate suitable solutions through its partner network. Coaching remains personal; the surrounding environment is coordinated.
Meet Juli.
Private performance and lifestyle coach and personal trainer based in Lugano, Switzerland. My background spans personal training, fitness, hospitality and international work environments, which is why I understand lives that are demanding and constantly in motion.
“Your training should support your life, not compete with it.”
London. St. Moritz. Lugano. Costa Smeralda
Exclusive and luxury contexts
My work has taken me from London to St. Moritz, Lugano and Costa Smeralda, always in exclusive, luxury contexts where discretion, attention to detail and a personal approach are the standard. That experience shapes the way I coach: tailored to your life, with the level of service you expect.
Let’s start a conversation.
Tell me about your goals and your schedule, and I will get back to you personally.
Thank you. Your message has been sent.
I will get back to you as soon as possible.
Based in
Lugano, Switzerland. Working between Switzerland, Italy and internationally.
Prefer a call?
Book a private lifestyle audit: a conversation about your lifestyle, training history, schedule and goals. No medical questions at this stage.
Book on my calendarFollow
Ready to make performance part of your lifestyle?
Private coaching for people who expect more from their time, energy and body.